[Crosswalk.com] May 26, 2005--The rise of the blogosphere continues to change the face of American culture. According to observers, the internet is now home to millions of web-logs (more commonly known as "blogs"), and something like eleven million Americans claim to have started blogs themselves. All this adds up to a major shift in our national culture and a massive threat to the dominance of what is now nostalgically called "mainstream media" (or "MSM"). Blogger, radio host, and attorney Hugh Hewitt documented the rise and influence of blogs in Blog: Understanding the Information Reformation That's Changing the World. Hewitt's point was quite simple--those who would lead and influence Americans had better take advantage of the blogging phenomenon and learn how to communicate in this new medium. "Change isn't coming. It is here," he advised. "Information is being absorbed in new and startlingly different ways from new, and until recently, unknown sources."