[Christianity Today] 16 May 2007--One Sunday Pastor Bob Roberts asked everyone in the congregation at NorthWood Church in Keller, Texas, to invert the collar of the person in front of them, find the label, and call out the nation where the shirt was made. China, India, Vietnam, Mexico, Chile, Kenya, Dominican Republic, and Spain were all mentioned before someone finally said "USA."
The shirts on their backs came from all over the world. It was Bob's way of reinforcing his recurring theme of glocalization, synonymous with Thomas Friedman's "the earth is flat." It describes today's seamless integration between the local and global, a comprehensive connectedness produced by travel, business, and communications.
"Glocal is as important a term to the 21st century as postmodern and seeker were to the 20th century," says Roberts, who has written two books, Transformation: How Glocal Churches Transform Lives and the World (Zondervan, 2006) and Glocalization: How Followers of Jesus Engage a Flat World (Zondervan, 2007).