Thursday, November 20, 2008

What if Starbucks marketed like a church? A parable.

http://acl.asn.au/what-if-starbucks-marketed-like-a-church-a-parable/

[Anglican Church League] 20 Nov 2008--Of course, your church won’t be like this – but this video provides plenty of food for thought. Richard Reising, with a background in marketing, produced it to show how not to welcome visitors.

See the video on YouTube – and read Richard’s comments at his new Beyond Relevance blog.

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