Cyanide in the Tylenol: The Marketing Issues Confronting Traditional Episcopal Dioceses & Parishes

http://www.standfirminfaith.com/index.php/site/article/20211/

[Stand Firm] 9 Feb 2009--I’ve compared it in the past to the Tylenol/cyanide issue of so many years ago. Had the company not done what it did—which was to take all the Tylenol off the shelves, take a huge hit financially, and institute cutting edge—at the time—safety efforts to prevent such a thing ever happening again—then the brand would have been absolutely demolished in the public eye, rather than merely taking a hard blow. Had Tylenol said “hey—we think the problem is just a localized one in these few states, carry on everyone” and not dealt with the issue then each state of the union, indeed each pharmacy, would have had to institute the same draconian measures as the corporation ought to have done, verifying that their particular Tylenol in their particular store was “safe and not poisoned.” And each pharmacy would have had to explain loudly to its customers just how different its Tylenol was from the national brand corporation’s Tylenol.