[Christianity Today] 8 Feb 2009--Imagine a church sign that says, "Welcome to our church! We are a cold, confused club, and you probably won't like it here. Worship service at 10:30." No one would be dumb enough to put that message on a church sign, but some churches are sending that message by the appearances of their buildings.
It may sound unspiritual, but it's a fact: we're all affected by the spaces we occupy—even church spaces. The curb appeal of your church provides the first impression to your visitors. Then, as newcomers move throughout your buildings, each space announces new messages as effectively as a flashing marquee. If they "see" or "hear" a negative message, they might not come back—or might not even enter in the first place.
So, what message is your church facility announcing?
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