Wednesday, May 12, 2010
Study: American 'Millennials' Value Family Most
"When asked what’s important in life, most American 'Millennials' – those born between 1980 and 1991 – say family comes first, ahead of friends, education, careers and even religion.
That’s the finding of LifeWay Research based on a wide-ranging August 2009 survey of 1,200 Millennials in the United States. The study forms the basis for the upcoming book The Millennials: Connecting to America’s Largest Generation by Dr. Thom Rainer and his son Jess Rainer.
Sixty-one percent of Millennials place family at the top of their priority lists, followed by friends (25 percent), education (17 percent), careers/jobs (16 percent), spouses/partners (13 percent), and spirituality/religion (13 percent).
Other responses to the open-ended question include: finances (12 percent), happiness (12 percent), raising kids (11 percent), health (10 percent), activities (9 percent), well-being (9 percent), the future (5 percent), nature/pets (5 percent), and use of time (4 percent).
Total percentages exceeded 100 because respondents were permitted to list more than one priority."
To read more, click here.
Posted by Robin G. Jordan at 11:36 AM