Wednesday, May 12, 2010

Study: American 'Millennials' Value Family Most

"When asked what’s important in life, most American 'Millennials' – those born between 1980 and 1991 – say family comes first, ahead of friends, education, careers and even religion.

That’s the finding of LifeWay Research based on a wide-ranging August 2009 survey of 1,200 Millennials in the United States. The study forms the basis for the upcoming book The Millennials: Connecting to America’s Largest Generation by Dr. Thom Rainer and his son Jess Rainer.

Sixty-one percent of Millennials place family at the top of their priority lists, followed by friends (25 percent), education (17 percent), careers/jobs (16 percent), spouses/partners (13 percent), and spirituality/religion (13 percent).

Other responses to the open-ended question include: finances (12 percent), happiness (12 percent), raising kids (11 percent), health (10 percent), activities (9 percent), well-being (9 percent), the future (5 percent), nature/pets (5 percent), and use of time (4 percent).

Total percentages exceeded 100 because respondents were permitted to list more than one priority."

To read more, click here.

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