6. People long for belonging and community – especially local community.
Not so hard this one… or is it?
One of the first things we did in preparation for Connect09 was some investigative qualitative research amongst the general community. We learnt plenty.
For me, one surprising fact was that what Sydneysiders long for deep down is… belonging.
It surprised me because I am a Sydneysider, and I don’t. This just didn’t resonate with me, and I never would have guessed how significant it was.
This taught me a few things....
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