Competition, innovation and entrepreneurialism, all qualities normally associated with business, may explain why the United States is more religious than Canada, and also determine the future of organized religions in our country, says a leading sociologist.
“In the United States there is a lively marketplace and competition because Americans are not worried about saying they have absolute truths,” said Reginald Bibby, a University of Lethbridge professor who specializes in religious trends and is the author of the soon-to-be released Beyond The Gods and Back.
“Whereas in Canada it’s really non-Canadian to think we’re going to claim truth over another group. So religious groups in Canada just don’t compete intensely with each other, and what they do instead is service their own customers.”
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