Creating an internet presence requires more effort than building a website and hiring a geek to manage your Facebook page. And don't think you can learn about it in a two day seminar. That would be like thinking you could cap the BP spill with a toothpick. Just like you can not learn leadership skills at a 3 day retreat you will not create a true sustainable presence on the internet by delegating it to tech geeks and gurus.
The first thing to understand is the enormous and massive opportunity. Estimates suggest the internet will have just under 2billion unique visitors this year with 4.2billion unique internet addresses, housed in some 44+ million servers that consume 5% of the world's electricity. Amazing it comprises some 40 million gigabytes of information which only weighs 56 millionths of a gram. Some 90 trillion emails in 2009 of which 80% were spam come from some 235 billion different websites. The point of all these facts is that you must think in terms of a universe that is massive, yet weighs nothing. For a company or individual to create a presence in this vast universe and then maintain that presence it will take more than a fancy website, a techno-geek, a guru, a Facebook page, a tweet or two and a few video testimonials on YouTube.
I have spent tens of thousands of dollars on fancy websites only to find out that the moment they were live they were already dated and no one could find them. Then I spent hours in meetings with supposed SEO gurus who told me it would take me years and hundreds of thousands of dollars to create the presence I wanted.
First let's dispell some myths:
1) No one guru can create a presence for you.
2) You can not delegate this activity.
3) The internet is bigger than a department.
4) SEO, Social Networking, Blogging, Video do not stand alone as efforts.
5) It does not cost 100's of thousands of dollars.
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