At times, we all get frustrated or just plain tired of the way we do things. Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well. In that case, a “re-brand” or “brand refresh” might be in order. But don’t just leap off the branding cliff or hire a costly agency. Before you do anything drastic, start with these five questions. They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation.... Keep reading
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