I think it’s funny when I hear about churches that bash marketing tactics. I’ve yet to find a church that doesn’t use at least a few marketing techniques. Some churches have opted for the sign out front, a bulletin promoting ministries and upcoming events, or an ad in the local newspaper with service times. Other churches have gone even farther with marketing techniques like billboards, radio spots or viral videos. But every church I’ve connected with is, at the very least, hopeful that word-of-mouth marketing will happen when existing members invite their friends and family.
Wherever you land on that continuum and whatever you want to call it, most churches interested in fulfilling the Great Commission want more people to show up on Sunday morning—or for more folks to take the next step in their spiritual journey. So with that goal in mind, here are several marketing mistakes churches often make that you’ll want to avoid as you strive to reach people. Read more
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