I see a lot of church advertising these days. Many churches are utilizing billboards, print ads, and social media for the purpose of outreach. I love the concept of utilizing creative spaces to advance the kingdom. However, there is a something unsettling about public ads that advertise with slogans such as:
- “In depth preaching,”
- “Contemporary and traditional services,”
- “Bible studies for the whole family.
However, it strikes me odd when a church’s outreach efforts advertise elements that only believers would be interested in. That doesn’t mean unbelievers don’t need it –it just means they don’t know they need it –yet.
As I see it, this kind of advertising implies one of three things about the church.... Keep reading