These words from Jason Fried and David Heinemeier Hansson’s book Rework keep reverberating in my mind:
When you stick with your current customers come hell or high water, you wind up cutting yourself off from new ones. Your product or service becomes so tailored to your current customers that it stops appealing to fresh blood. And that’s how your company starts to die.
That’s consistent with one of the key attributes of churches in decline.
When churches become inward focused and start making decisions about ministry to keep people rather than reach people, they also start to die.... Keep reading
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