Thursday, August 13, 2015

Why You’re Not Reaching the Unchurched

Another one came this past week. A flyer arrived in my mailbox from a new church plant, promising me relevant and practical messages, contemporary “urban” music, great coffee....


How can it be that so many leaders have such an outdated understanding of culture, and specifically the unchurched?

How can it be that so many are still operating with a 1980s/1990s approach when it is 2012?

Here’s the essence of the mistake: “If you build it, they will come.” Or in the case of this mailer and scores of others like it I’ve received: “If you offer it, they will come.”

Meaning that if you spruce church up a bit, musically and stylistically, the unchurched will suddenly stream in your doors and fill your seats.

No, they won’t.

At least, not if they are truly unchurched, part of the growing number of religious “nones” that make up our modern milieu. Keep reading

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