Monday, January 02, 2017

3 Keys to Evangelizing Across Generational Lines

How should generational dynamics affect evangelistic methods? Or, to put it another way: “How is reaching people over the age of 40 different from reaching those under 40?”

It’s a tricky issue. We must first recognize that the categories are nuanced, generalized and filled with exceptions, so I’m not making hard and fast conclusions. However, there are some things worth observing.

Generally, generations are divided up into many categories such as builders, boomers, Generation X, millennials and Generation Z. But, let’s simplify and just think about the dividing line being above 40 and below 40 years of age. Let me share three observations that I believe are helpful. Read More

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