A few years ago I started getting a particular question lobbed my way again and again. It’s usually, but not exclusively, from young leaders.
The question goes something like this:
I’m a full-time pastor at X church. I’m wondering whether I need a platform. Almost everyone seems to have a blog, podcast, book or platform going. Or even a large social media following. Do you think I need one?At first, I was actually a little surprised by the question. I didn’t really think of building a platform as something that you would specifically set out to build.
I’m not sure you can really build a platform, at least not a lasting one.
So why do some leaders end up with platforms? Read More