http://www.standfirminfaith.com/index.php/site/article/8681/
[Stand Firm] 28 Dec 2007--here's just a lot of meat in this extensive Gallup poll. Particularly useful are the comparisons with earlier decades.
But I think the most important nugget for me to take away is the insight that about one out of ten Americans have "no religious identity at all". What does that translate to me? That I need to share the gospel and be aware of the opportunity out there in the culture. Furthermore, only 62% are members of a church or synagogue -- that's about four out of ten who are not members. So, roughly, though 9 out of ten have a religious identity, perhaps two of those nine do not attend a church or synagogue. Again . . . opportunity. There is no lack of a "market" for the Christian faith, to speak in baldly marketing terms. It's just that the "salespeople" don't do that great a job.
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