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Thursday, March 24, 2011

Experimental Theology: How Face Book Killed the Church


There has been a great deal of hand wringing in the Christian community about the onset of Web 2.0 relationality (e.g., Facebook, Twitter, blogs, MMOGs). The concern you often hear is that "virtual" relationships are no replacement for "authentic" relationships.

No doubt this is true. But I've done some research in this area and here's my general conclusion: Facebook friends tend to be our actual friends.

No doubt, the vast majority of the people in a friend list on Facebook are strangers, acquaintances, or old school friends you haven't seen in years. But no user of Facebook is confused enough to think that she is "in relationship" with any of these people. These are just the penumbra around the core of our Facebook interactions, connecting with people we actually know and are friends with.

In short, Facebook isn't replacing real world relationality. Rather, Facebook tends to reflect our social world. For example, in a soon to be published study some ACU colleagues and I used Facebook to predict student retention at our school (i.e., which freshmen return for their sophomore year). We found that on-campus Facebook activity was significantly correlated with measures of "real world" relationality. Further, on-campus Facebook activity also predicted who would come back for their sophomore year. For example, if you had a lot of Facebook Wall Posts you felt more socially connected and were more likely to come back to ACU for a second year. Which makes sense. Who would be posting on your Wall day to day? Sure, old friends might give you a shout out from time to time on your Wall. But for the most part Wall posts come from people who you'll actually see today. Or at least this week, month or year. The point is, you know these people. Talking with them via Facebook is authentic relationality. It's staying in touch, coordinating plans, offering up encouragement, saying a prayer, working out misunderstandings, and sharing a moment.

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