Should Churches Go 'All Out' Marketing Easter Services?

With Easter now a month away, many churches are preparing for their upcoming services. And to help, the website ChurchMarketingSucks.com is providing tips, branding designs, billboard ideas, card and flyers for churches to market themselves for Easter.

The website states, "More people are willing to come to church on Easter than any other day of the year, so why not go all out, right?"

But some, who have their finger on the pulse of church culture are not so sure.

Matthew Anderson, author and church culture blogger, told The Christian Post that he understands the church's desire to spread the news of Easter, but there is a danger that lies in advertising and marketing as it can often "render [the church's] services as an event rather than the most unique thing in the world."

Marketing in the church is not a new phenomenon but because of it the church has become attraction-focused and event-driven, he observed. The church, he said, needs to start looking again at its missional focus.

"Billboards, gimmicks, and church marketing strategies remove the individual cost from proclaiming the message. We have painless ways of bringing people into the church. Inviting your friends and neighbors – there should be a cost there," Anderson said. Keep reading