Little Guys Can Do Big Things

Small church doesn't equal small message.

I go to an Episcopal church. We have liturgy. Our pews aren’t padded. We don’t do Powerpoint. We don’t have a visitor’s welcome center. Our website? Kinda lame. Our communications budget? A single line item for a phone book ad, which we cut. A communications committee has started and failed multiple times in the last five years.

We’re what you call a normal church. One of the little guys.

I say that so you understand I’m not from one of these cutting edge churches with communications directors and flat panel TVs and sermon graphics. We’ve got an admin assistant, and Janice puts together a mean newsletter.

So understand where I’m coming from when I say this: There’s hope for the little guy.

The people in this book talk a big talk. And many of them walk the walk. But for us little guys, it’s a little overwhelming. They’re debating microsites and we’re still high-fiving that we even have a website.

But don’t let that scare you away. Don’t let that intimidate you.

The truth is you’re already communicating. Don’t let the fact that you’re little stop you from making it better. 

Here are some ways the little guy can step it up.... Read more