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Monday, July 23, 2012

'Mystery Guests' Rank Churches Based on First-Time Visits


First-time visitors to churches across the country say churches with 300 to 500 attendees perform the best when it comes to first impressions, according to a recent report. Their experiences at mega churches and smaller-sized congregations weren't quite as enjoyable.

Faith Perceptions partnered with church leaders and sent out "mystery guests" to rate their first-time visits at churches varying in size from dozens of members to over a thousand. They found that "large" churches – with average weekly attendance of 300-500 – ranked "best in category" in nine out of 15 areas.

Such churches did particularly well with pre-service greetings, pre-service atmosphere, seating, in-service greetings, friendliness, directions and signage, according to how the visitors rated them. The overall experience was good enough that they gave a 7.48 score (10 point scale) on whether they would return – the highest score compared to other churches.

According to the scale used by Faith Perceptions, a 7.01-7.50 is marked as "fair," a 7.51-8 is "good" and over 8 is "very good."

But there were still some areas that the "large" churches ranked lower in compared to others. The only "poor" or "very poor" score that "large" churches received was with regard to its children's ministries. Read more

Faith Perceptions Mystery Guest Program

Photo Credit: Willow Creek Association

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