Crawling Through The 10/40 Window

For more than two decades, much of the Christian world has been turning its gaze toward the 10/40 Window. Increasingly the North American evangelical church, the richest church in the history of the world, has been redirecting its missionaries and other missions resources toward the darkness within the this area of the globe. The goals are highly commendable, but are these methods prudent?

Argentine-born evangelist Luis Bush coined the phrase "10/40 Window" in 1989. The Joshua Project currently defines the 10/40 Window as those 69 countries that sit between 10 and 40 degrees north latitude in North Africa, the Middle East, and Asia. This is the heart of Islam, Hinduism, and Buddhism. It has been estimated that 90 percent of the 4.4 billion people living in the 10/40 Window are unevangelized; yet only 10 percent of our global missionary force serves there. Read more