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Friday, June 28, 2013

Mormons missionaries to do less door-to-door proselytizing and use social media instead

The common image of Mormon missionaries has long been two young men wearing white shirts and ties walking through neighborhoods, knocking door-to-door.

But in a few years, that image may be replaced by one of young Mormons sitting with an iPad, typing messages on Facebook.

Recognizing the world has changed, leaders of The Church of Jesus Christ of Latter-day Saints leaders announced Sunday night that missionaries will do less door-to-door proselytizing, and instead, use the Internet to recruit new church members.

The strategy shift reflects the growing importance of social media and people’s preference to connect over sites such as Facebook rather than opening their homes to strangers, church leaders said. Read more

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