The Kodak Effect

Photo: George Eastman House

Kodak is still a highly recognisable name. For a century it shaped the world of photography, accounting for 90% of film sold in the USA, and leading the way in photographic innovation. It was Kodak engineers who created the first digital camera. And then in 2012 Kodak filed for bankruptcy. What happened? What can we learn about ourselves for their demise? Read more