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Monday, January 27, 2014

Danny Groner: How churches can embrace video


For many centuries, church leaders have dealt with the harsh reality of having to take something as traditional as religion and to make it exciting to a modern audience. With so many distractions at hand, it's harder and harder every day to lure people in. It's something publishers and businesses grapple with daily, and it's also something top of mind for church leaders. Since we live in such a fast-moving and constantly-evolving world, it's crucial for pastors to innovate and master the latest technological gadget.

If you pay attention to what marketers, online and offline, are predicting for the future, they're squarely focused on video as a way to attract and keep audiences. People love to see and hear a good story, strategies that pastors have the advantage of already employing in their public sermons and private conversations. But video offers an audio.visual version to delight churchgoers. Here are three ways that video can be worked into regular church programming to help fill the pews. Keep reading
Video can be used on the church website, at worship gatherings and other church functions, and in small group meetings. 

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