The call came from an eager young man starting a new church in Florida. He already had 50 people meeting in homes in Bible studies. They had secured a leased space to launch the church in just a few months. But they were having trouble coming to a consensus on the name of the church. What could I tell him about church names? Were there pitfalls or opportunities where they needed greater awareness for their church’s name?
While I could not provide a precise church name for their congregation, I could share with him these seven trends I had seen emerge. Perhaps “trend” is not the best choice of a word, since some of these issues have been around for quite a while. Keep reading
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