Do Churches Need to Be On Social Media?

I’ve written before about why I believe pastors need to be on social media (I’m a big believer in pastors, and a big believer in social media, so it’s a natural connection). But recently someone asked me if I think churches need to be on social media and the answer I gave surprised me a little.

For whatever reason, in the moment the question was asked, the word “no” popped out of my mouth. No with conditions, but no just the same.

Churches don’t have to be on social media.

I know that probably surprises you to hear me say that (I surprised myself a little) but let me explain. Keep reading