Are You Scaring Off First-Time Guests?

I visited a small, rural church in west Texas a few weeks ago, and there came a place in the service where guests were welcomed. For a brief second, I held my breath thinking, “Surely, they aren’t going to make me stand up and be welcomed.” I thought this because prior to the official “WELCOME OF THE GUESTS” portion of the service, no one had welcomed me in any way. Much to my relief I did not have to stand up, but it made me wonder about the anxiety your first time guests have.

Your guest experience plays a significant role in developing your church brand and church communications strategy. It is critical Church Communications Leaders participate in the shaping of each church experience to ensure the desired brand is being reinforced by experiences. Use the following advice to avoid three common mistakes churches make with guest experiences. Keep reading