Everything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon. Everything you do communicates something about what you really value, regardless of what you say you value.
I’m a church communications nut. I read dozens of blogs on design, branding, social media and marketing. I’ve designed logos, websites, and print pieces for dozens of churches. So I’ve perfected the art and science of church communications, right? Actually, in the last week, I received an email from someone who couldn’t find a location for our services, another who had a hard time finding out how to get involved, and a third who couldn’t find details on a couple of upcoming events. #humbled
But our bulletin does look kind of pretty....
Since the publishing and communication of the gospel is paramount, I’ve learned the value of doing some punch-me-in-the-gut audits of our communication strategy. We’re constantly tweaking and improving so that we can put our best foot forward and do the best possible job of getting the word out, connecting people to each other, plugging people in, and staying in touch.
To every Lead Pastor I would say, you need to perform an audit of your church’s communication strategy to see if all those sermons you’re studying so hard for will have maximum reach in your community. Here’s a questionnaire, divided by areas of communication. Keep reading
Also see
14 Things Every Communications Director Needs to Know
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