Cost-Effective Ways to Raise Your Visibility

In the summer of 2001 a church plant coach suggested our emerging church plant would need to spend $30,000 on initial branding, or as he said “ … to get your name out there.” But we didn’t have $30,000; and even if we did our core team agreed that’s not how we’d want to spend it. We wondered, Is there a better way?

Jesus said, “Let your light shine before men in such a way that they may see your good works, and glorify your Father who is in heaven” (Matt. 5:16). I’ve learned this is not only a cost-effective strategy for raising a church’s visibility, but a sustainable one that God honors. Indeed, the innovative good works of a church that reflects its community will be noticed and, more importantly, appreciated by diverse others beyond its walls.

In my own church and those I coach, we apply this strategy and it makes a difference. Consider these examples.... Keep reading