Don't Waste Your Spike: Easter Attendance, Effective Follow Up, and Your Church

Easter is this weekend, but pastors, are you ready for next weekend yet? You should be.

Almost every church in the world will see an attendance spike this week. In the this-is-really-obvious-research-finding, we found that Easter was the highest attended day of the church year. (OK, really, it was about Mother's Day, as USAToday reported in a front page story on our data, but Easter was number one.)

If you work in ministry, you already know this and did not need LifeWay Research to tell you. You've been planning for it. But are you planning for next week, too? Nicola Menzie, a reporter for the Christian Post, asked me some questions for her story, "How to Keep the 'Chreasters' Coming: Experts Say Preparedness and Follow-Up Are Key." The story has lots of helpful information, and the subtitle gets it right, "While Churches Look to Make Converts for Christ on Easter Sunday, Many Fail to Make a Connection." Her good questions got me thinking—so I turned my comments to her into a full post here.

Let me share some thoughts on what your church can do to follow up its Easter guests. Keep reading