Seven Keys to an Effective Church Social Media Strategy

Social media is here to stay, and some churches have done well as early adopters of Twitter, Facebook, and Instagram. But many churches are still either hesitant to use social media or are using it poorly and not seeing any positive results.

As the pervasiveness of social media grows, it would be unwise to continue to ignore your church’s social media strategy and presence. And like any other ministry in the church, social media needs planning (a strategy), people (someone in charge), and a purpose (measurable goals) to be effective. These seven keys will help your church engage both members and guests on social media. Keep reading