To Whom Exactly Is Your Church Advertising?

I see a lot of church advertising these days. Many churches are utilizing billboards, print ads, and social media for the purpose of outreach. I love the concept of utilizing creative spaces to advance the kingdom. However, there is a something unsettling about public ads that advertise with slogans such as:

• “In depth preaching,”
• “Contemporary and traditional services,”
• “Bible studies for the whole family.

Don’t get me wrong. I love all of those things. Preaching, corporate worship, and Bible study are all high on my list. And no, I don’t think the church should hide what we are doing.

However, it strikes me odd when a church’s outreach efforts advertise elements that only believers would be interested in. That doesn’t mean unbelievers don’t need it –it just means they don’t know they need it –yet.

As I see it, this kind of advertising implies one of three things about the church.... Keep reading