What Vision Does for your Organization

4 Reasons to Value an Organizational Vision

John Kotter wrote in his book, Leading Change, “Vision refers to a picture of the future with some implicit or explicit commentary on why people should strive to create that future.” Where is your organization going? Most organizations cannot answer this question. They lack a vision. And so they remain stuck in the status quo.

The concept of an organizational vision is not novel. Most leaders have at least heard that they need to create one. So it is probably not unawareness that leads to a visionless organization. It is not fully understanding what a vision does for their organization. It is not seeing value in a vision. But this value does exist. Allow me to provide four reasons to reconsider developing a vision for your organization.... Keep reading