Why Your Church Must (And Must Not) Be Unique

While some car companies have been experts in luxury, Volkswagen has been about cars for everyday people. Volkswagen literally means “people’s car,” and they branded themselves with economic cars.

For example, the Volkswagen Beetle was a favorite during the hippie movement in the ’60s when many rebelled against extravagant spending. And when they are true to themselves, they do quite well. When their offerings flow from who they are, they make an impact.

But in 2005, Volkswagen decided they wanted to compete in the luxury market and came to the table with the Phaeton. While car critics lauded it as a masterpiece, it did not match Volkswagen’s identity and was a clear signal of drifting from the core. Few consumers bought the car.

In the same way, we must be careful that our churches do not drift from the core of who we are. We must continually ensure that what we offer our people and our communities deeply matches how God has reconciled us to Himself and who God has formed us to be. Keep reading