A Road Map to Crowd’s Edge

Wondering what I’m talking about when I use the term crowd’s edge? You probably already have most of it, but just in case, here’s my definition.

Crowd’s Edge isn’t really a place. It has more to do with the kind of folks that you find there. It has to do with their mindset, their struggles, and their convictions.

In the sense of the diagram, the crowd refers to a segment of the total number of people who consider your church to be their church. They may not come all the time, but if asked where they go to church…they’ll say they go to your church…even if it’s only once or twice a year. And they may not know the name of your church. They may refer to it as “the place we went last Easter” or “the church where we go for Christmas Eve services.”

I actually use “crowd’s edge” to describe the least connected folks in your church. For example, they might technically be members of your church and you might think of them as being represented by “congregation” on diagram. But as you’ll see below, the least connected members of the congregation share some similarities with the folks in the crowd. Read more