Three Questions to Ask of Your Church Communications

In a recent internal meeting at LifeWay, Vice President Eric Geiger shared the SKS process for evaluating people, systems, or companies. The process itself is rather simple, yet extremely effective. SKS stands for the three questions:

• What should we stop doing?
• What should we keep doing?
• What should we start doing?

When used in performance evaluations, it’s helpful in identifying pivot points for employees. When used in systems, companies, or churches, it allows you to find areas where you’ve lost focus or drifted from your mission.

Churches could use this feedback process in a variety of ways. Since my posts here at ThomRainer.com focus on church communications, let’s look at how it applies in that specific arena.Read More