You and your church can have a big impact and great effectiveness by meeting a small, overlooked area of need.
"When they zig, you zag."
I don't know who said it first, but a lot of people have said it since.
I'm a zagger.
I’ve tried to be a zigger. To go with the flow, not against it. To pick the low-hanging fruit.
But, time after time, without intending to, I find myself zagging. Getting off the interstate. Finding the road less traveled.
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