What Worship Style Attracts Millennials?

My son, Jess Rainer, and I recently spoke in Texas on the topic of the Millennials, America’s largest generation of nearly 79 million persons. Because we co-authored a book entitled The Millennials, we have had the opportunity to speak on the subject on many occasions.

We reminded this audience in Dallas of the birth dates of this generation, 1980 to 2000, and then proceeded to share our research. We had commissioned LifeWay Research to survey 1,200 of the older Millennials; the researchers did an outstanding job. We have thus been able to share incredible amounts of data and insights from these young adults. Read More

Readers, please take note of this article from three years ago. Thom Rainer's earlier research showed that it was not the type of music that prompted the unchurched to start to attending a particular church but its quality. The conclusion that the unchurched drew from the quality of the music that the church took the worship of God seriously. That finding fits in with what Rainer writes in this post.