Is Your Church Measuring Health Or Size? They’re Not The Same Thing

In the same way that a healthy elephant is bigger than a healthy rabbit, a church's size has nothing to do with its relative health – or relative value.

What weighs more, 100 pounds of bricks or 100 pounds of feathers?

It’s an old riddle. One that makes you facepalm yourself if you get it wrong.

The riddle works because it plays on our preconceptions and our tendencies to hear what we want to hear. Bricks weigh more than feathers, of course, but the answer is deceptively simple.

They’re the same.

Whether bricks or feathers, 100 pounds is 100 pounds. You just need a whole lot more feathers to get there. Read More