Longing for likes: How to capture the hearts of Gen Z with a greater love

The message appears on the big screen: “Please silence your electronic devices.” And amazingly the people obey. Moments before, they were texting, tweeting, and posting pictures on Instagram. But now they’re putting their phones in airplane mode. Ironically, the middle school girl, an iconic representative of the most tech-savvy, hyper-connected generation in history, is elbowing her dad: “Put it away. The show’s about to start.” When they go to the theater, even Generation Z, the iGeneration, stops to sit still. They’re transfixed by a story. Read More