Sharing Faith Is Increasingly Optional to Christians

When was the last time you had a conversation about God? For most people, the unfortunate and surprising answer to that question is not very often. Spiritual conversations are exceedingly rare for most Americans, and even for Christians, who are at best reluctant to have them.

In 1993, Barna partnered with Lutheran Hour Ministries to research reasons why people did and did not engage in intentional outreach. A lot has changed since that initial study, so 25 years later we asked follow-up questions to see if talk of faith has become labored in a culture that is more digital, secular and contested than ever. The resulting report, Spiritual Conversations in the Digital Age, is now available for purchase. Read More