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Monday, February 08, 2021

The Influential Online Space Churches Are Ignoring

YouTube and other video platforms are discipling millions. Where is the church?

he way people consume content has changed in the last 20 years. Until about 2006, the way most people engaged with the news was through television or their local newspaper.

The way adults self-educated was primarily through books or listening to lectures. The kinds of resources Christians sought out for spiritual development and enrichment beyond their church activities were primarily in print or on tape.

To say “times have changed” when it comes to the way people consume content is a tremendous understatement. When social media started to dominate the internet around 2006 with the expansion of Facebook beyond college campuses, the way we all consume content changed dramatically.

Combine the deluge of social media platforms with the proliferation of higher and higher speeds of internet connectivity and you pave the way for perhaps the most influential medium available to content creators today: online video. Read More

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