Does Church Branding Matter?

Should branding matter for your church? Let’s think through this topic both biblically and practically if it matters and what you need to do about it.

Every church has a brand. There is no such thing as a church without a brand. A brand is simply what a community thinks about a church. Let me repeat that: your brand is what your community thinks about your church, not what you think about your church.

Do you want someone else to define what your brand is for your church? Or, do you want to define the brand of your church?

Branding matters. We often feel frustrated because we think of branding as a marketing scheme and something that is only applicable in the business world. People view branding as a marketing tactic to convince you to buy something that you don’t need and doesn’t deliver on what is promised.

Branding is merely telling your church’s story. So, how do you tell your story?

In Acts 17:5-8, we see branding elements in descriptions of the church at Thessalonica. These believers were known for for turning “the world upside down” (v. 6) as followers of Jesus Christ. They clearly had a reputation in their community.

Here are four steps to think through your church’s branding. Read More

Image Credit: All Saints Church, Glencarse, Scotland