Not that long ago, offering online streaming of worship services was the exception. In a 2019 Lifeway Research study, 22% of pastors said their church was already in the habit of live streaming their worship services before the coronavirus.
Social distancing and health guidelines surrounding the pandemic in 2020 quickly changed that. Within months, 97% of churches were providing some form of video content online, according to a 2020 Lifeway Research study. At the end of April 2020, 67% of churches were streaming their worship services, and another 30% were posting video sermons online.
For churches who continue to stream their worship service, it is important to monitor participation in an accurate way. First, let’s consider several guiding principles and then look at tips for how to actually get the numbers on different platforms. Read More
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