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Saturday, July 16, 2011

Meet the New American Family, Digitally Deluged


The Campbell family of California just might be the prototypical American family of the future. Kord Campbell and his wife, Brenda, recently moved to the San Francisco area from Oklahoma, along with their two children, Lily, age 8, and Connor, age 16. They also came with plenty of digital technology - and they have acquired more.

The family is profiled by Matt Richtel in an article in the June 7, 2010 edition of The New York Times. As Richtel explains, the Campbells might not be just any other family in the neighborhood with respect to their digital habits. Then again, they might be, after all. At the very least, they probably point to a new family reality that will become all the more common.

Kord Campbell is starting a software venture. And yet, his life is so filled with e-mails, text messages, chats, Web pages, and video games that he missed a crucial e-mail from a company wanting to buy his business - for 12 days. In Richtel’s word, Campbell is struggling with a “deluge of data.” More alarming than that, his family is drowning in the deluge as well.

As Richtel reports: “Even after he unplugs, he craves the stimulation he gets from his electronic gadgets. He forgets things like dinner plans, and he has trouble focusing on his family.”

“This is your brain on computers,” Richtel asserts.

Scientists are beginning to document the effects of digital exposure on the brain. They are finding that everything from phone calls (remember those?) to e-mail and text messages exacts a toll on the brain’s ability to concentrate and focus. Furthermore, they have identified a physiological reward for digital stimulation - a “dopamine squirt.” That little squirt of dopamine in the brain serves as a physiological pay-off for digital stimulation, and it can be habit-forming.

To read more, click here.

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