Five Ways to Use Social Media When You're Not in Promotions

Too often, institutions behave as if communications is synonymous with promotions. Promotions is one, singular layer of a communications strategy, but it is not an interchangeable word for communication.

As part of that bad definition, many churches and businesses treat their social media as a one-dimensional, broadcast tool. "Give it to the communications or marketing guy. They run our social media."

Take a look at your social media, do all links point back to you? If so, you're doing it wrong. Read More