Friday, October 27, 2017

Five Ways to Use Social Media When You're Not in Promotions


Too often, institutions behave as if communications is synonymous with promotions. Promotions is one, singular layer of a communications strategy, but it is not an interchangeable word for communication.

As part of that bad definition, many churches and businesses treat their social media as a one-dimensional, broadcast tool. "Give it to the communications or marketing guy. They run our social media."

Take a look at your social media, do all links point back to you? If so, you're doing it wrong. Read More

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