According to the research of the National Center for Biotechnology Information, the average attention span has dropped from 12 seconds in the year 2000 to just 8.25 seconds in 2015. That’s approximately a 25% drop in a little more than decade. To put that into perspective, the average attention span of a goldfish is 9 seconds. No, I did not make that up. We’re .75 seconds less attentive than “Mr. Bubbles.”
But what are really operating are highly evolved “eight-second filters.” People today have learned to sort through information quickly because there’s so much of it to sort through.
Now, once you do get their attention, they’ll stay with you.
They can become intensely committed and focused.
But you only have eight seconds to break through.
That’s why one New York marketing consultant tells his advertising partners that “if they don’t communicate in five words and a big picture, they will not reach this generation.” All to say, today is the day of crafting a digital message to a post-Christian world that captures their attention – or at least doesn’t lose it – as instantaneously as possible.
That’s the barrier we need to break through.
The bottom line is that today, the typical first-time guest to your church is coming at the end of a long process. It may be their first time through the physical front door, but the actual front door of the church – the first one they entered – was digital.
So ask yourself some basic questions, and they are more significant than you might think.... Read More
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