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Thursday, June 04, 2020

2 Easy Ways to Ensure a Great User Experience on Your Church Website


How easy is it to find information on your website?

Weird is suddenly normal.

It’s normal these days to wear a button-up shirt with pajama pants. It’s normal for children to have a calendar full of Zoom meetings. And it’s entirely acceptable to dress up for taking out the garbage. COVID-19 has made everything a little weird.

Church leaders are adjusting to new patterns of ministry in this peculiar time of pandemic. It’s not clear how long social distancing and #StayHomeSaveLives will be around. Yet, one thing is already clear: It’s time to have an excellent church website.

Many congregations are relying heavily on digital media to continue ministry in the midst of COVID-19. Websites, livestream worship services and social media have become the primary ways to connect with people. It is suddenly very important for congregations to ensure a great user experience with these digital platforms.

There is just one problem: How can a congregation make this happen? What if you don’t have a highly trained web developer or media person?

Church leaders can use a few easy tools and techniques from the field of user experience (UX) in order to ensure that your website is easy to use. These tools are fairly simple, free and can be done remotely. Read Now
The Church Fuel webinar that I also attended today emphasized that digital needs to be an integral part of every church's strategy if it hopes to rebound from the effects of the COVID-19 pandemic upon attendance and giving.

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